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November 1, 2011 by Leave a Comment

Chart: Select Digital Media Penetration in China in Q2 2011

Select Digital Media Penetration by Age & City Tier, Q2 2011

Select Digital Media Penetration by Age & City Tier, Q2 2011

According to Synovate’s study, almost half of Internet users between age 15 and 24 in China’s Tier 1 cities (45%) use Weibo and close to one third of China internet users in Tier 1 cities between age 25 and 44 (29%) use Weibo. The adoption of Weibo is more popular than mobile Internet (access via smartphone and tablets) and mobile apps.

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