Baidu Mall, a new e-commerce platform integrating Baidu’s online and offline resources, is launching soon.
In the early stage of recruiting e-tailers, Baidu focuses on 1,000 mid-end to high-end brands. It’s said that Baidu Mall only works with brand owners.
Baidu will not only rely on Baidu Maps queries and push services but also integrating brands’ offline retail stores, converting online users to offline transactions. Baidu Mall users can also buy online and collect offline.
Baidu Mall looks promising to some domestic and foreign brands, including Estee Lauder, CLARKS, Colombia, Philips, Luolai, Aimer, Midea, LV Group, the Shanghai Taiwan Business Association, etc. according to Baidu.