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January 19, 2012 by 3 Comments

China Internet Advertising Spend Bypassed Newspaper in 2011

China Online Advertising Revenue 2006-2015

According to iResearch, China internet advertising total revenue reached 51.19 billion yuan (USD 8.11 billion) in 2011, up 57.3% from 2010 and exceeding total newspaper print ad revenue by 45.36 billion yuan.

iResearch forecasts total internet advertising revenue would exceed 100 billion yuan next year (2013).

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  1. Research: Internet ad spend up 57% to overtake print media in China – - Tech News AggregatorTech News Aggregator says:
    February 1, 2012 at 10:33 pm

    [...] Internet advertising spending in China increased by more than 50 percent last year to finally overtake print media ad spending, according to data from iResearch, cited by the China Internet Watch blog. [...]

  2. Chinese Ad Money Moving Quickly From Print To Web « World Media Trend says:
    February 7, 2012 at 1:42 am

    [...] rose 57.3 percent to surpass newspaper print advertising on 51.19 billion yuan ($8.11 billion), according to iResearch, which predicts 100 billion in online ad sales in [...]

  3. Chinese Ad Money Moving Quickly From Print To Web — paidContent says:
    April 10, 2012 at 6:37 am

    [...] rose 57.3 percent to surpass newspaper print advertising on 51.19 billion yuan ($8.11 billion), according to iResearch, which predicts 100 billion in online ad sales in [...]