Baidu PPC Geo-targeting
For those who are familiar with AdWords’ geographic targeting feature, you know that your ads could also appear to those use physical location term in the search queries even though they are not physically in the location you specify. And, this is not the case on Baidu.
Baidu, however, will launch a new feature this Thursday (Feb 16) to its geographic targeting which advertisers can enable to target those not in the geo-targeted area but use that location term as part of the query.
So with this feature enabled, if an Internet user in Shanghai searches with “hotel in beijing”, the ad associated with keyword “hotel” targeting Beijing will be shown. And, the location term in the search query doesn’t have to be exactly the same geographic location specified in the targeting and it can also be an area like a street in that location.
