The most important holiday in 2012 is coming in four months—National Day and Mid-Autumn Festival together leave a total of eight days (starting from September 30 to October 7); how you allocate your budget in different media can make a big difference.
Nielsen’s cross-media measurement panel in Shanghai has found that half of Shanghai households regularly engage in multi-screen media consumption while watching TV:
Digital campaigns are most effective when combined with other advertising channels like TV; TV gets increasingly costly and if it’s not something you can afford, using social media wisely can potentially boost your ad performance with much lower cost.
