Samsung on Baidu Brandzone
Baidu announced an update to their Brandzone product last week, which allows custom design for brands.
Baidu launched Brandzone in 2007 which is triggered by a brand’s own brand terms and displayed on top of Baidu search results. Brandzone takes up two thirds of the above the fold areas that leads to very high click-through rate, usually between 60%-80%.
According to AC Nielsen, Baidu Brandzone can increase purchase intent by 78%. Dell is a regular customer of Brandzone and you can take a look at its new Brandzone design here.
