As the most popular mobile entry point in 3G network, mobile browser has become one of the most important internet platforms. We will take an insight of its competitive advantage in this article.
1. Diversified needs of mobile internet users
Nowadays, except for news and chatting, users also regard reading, mobile payment and other activities as the essential part of mobile life. Judged from the usage of different mobile application, the usage rate of mobile search is 70.4%, only second to mobile IM.
2. Leading role of mobile browser among entry point applications
There are multiple kinds of entry points, such as operation system, smart terminal, mobile IM and so on. Mobile search entry keeps the leading role in this fierce competition. Mobile browser not only works as the guide in the ocean of information, its popularity also points out the direction of mobile internet industry. Obviously, enterprise will gain the discursive power once owing this entry.
3. Advantages of mobile QQ Browser
- Mobile QQ Browser has higher satisfaction in some new functions
The operation convenience and integration gain the highest degree of satisfaction among users. In addition, mobile QQ Browser has higher satisfaction in those functions like personalized user page, LBS compared with others.
- Mobile QQ Browser can satisfy multiple demands
Mobile QQ Browser have higher usage in several aspects, such as weibo posting, online video and so on. With the enhancement of mobile browser, this platform enables many functions as APP does. Compared with peers, QQ Browser has finished the transformation to a mobile platform. Based on the QQ accounts, users can access all products of Tencent.