WeChat launched “friends-shared coupons” service last month with wihich coupons distributed on WeChat can be shared among friends. WeChat users can search for coupons their friends have through “coupons” service when dining, shopping or entertaining.
Shared coupons can be received at offline stores and will show in “Coupons” section on WeChat for both themselves and their friends after sharing. When the shared coupons are used by friends, users will be notified. When necessary, users can also search “Coupons” for shared coupons they need.
When using the service, the shared coupons will be classified based on the location to provide users with rich and convenient choices. Each coupon has detailed graphics and text presentation which enhance consumer experience and help them find their favorates.
Retailers can only distribute shared coupons offline and send to consumers. And, when users use the coupons, retailers can check and process in the background. “Friends-shared coupons” service is opened to the public on certain categories of products on the 18th November 2015 and will expand to more in future. Available categories are as follows:
Each coupon has detailed graphics and text presentation which enhance consumer experience and help them find their favorates. Retailers can only distribute shared coupons offline and send to consumers. And, when users use the coupons, retailers can check and process in the background. “Friends-shared coupons” service is opened to the public on certain categories of products on the 18th November 2015 and will expand to more in future. Available categories are as follows:
| Primary Category | Secondary Category |
| Catering | Foods,food delivery |
| Leisure & Entertainment | Exhibitions, spa bath, foot massage, sports, chess rooms, KTV, pubs, clubs, art portrait, pet grooming, beauty salons,nail art |
| Lifestyle Service | Express, pet medical, property management, household service, health maintenance |
| Movie Ticket | Movie ticket |
| Hotel | Express hotel, resort, star hotel |
| Shopping | Mother-care products, foods, flowers and gifts, household appliances, watches, glasses, daily-care products, cosmetics, sports and outdoors, shoes, bags, apparel, groceries, supermarkets, convenience stores, shopping malls, department stores |
Also read: China Social Media Users Insights in 2015
