Branding with Baidu CAPTCHA Ads

Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters.

Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and repeatedly entering the specified terms strengthens the brand image in users’ mind.

Solve Media partnered with comScore to do some studies on the effectiveness of  interactive captcha ads and the results showed significant lifts in brand awareness, especially in the the CPG category.

Baidu Union has more than 600,000 content publishers, many of them have great demand for this type of advertising. You can contact your Baidu representative or send email to: yanzhengma@baidu.com