Weibo Penetration Rate Among Chinese Netizens

Based on the latest research from DCCI, weibo users account for 88.81% of total Chinese netizens.

Chinese microblog users’ proportion on different weibo platforms are shown above:

• 87.67% of weibo users have accounts on Sina
• 84.69% are Tencent weibo users
• 56.12% are Netease weibo users
• 35.63% are Sohu weibo users
• 13.61% are iFeng weibo users
• 18.37% weibo users have accounts on other weibo platforms

And according to another research on weibo users’ activity on different platforms, most users access weibo platforms once or twice on a daily basis.

Source: DCCI, Blue Book of  China Weibo