Search Engine Market Update in Q3 2012

China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors:

Market Share Distribution Change

In Q3 2012, Baidu’s market share increased from 79.5% to 80.3% while Google suffered a decrease to only 14.6%.

For Google, who previously powered Qihoo 360 navigation and web browser search, also suffered from 360 search engine.