During year 2012, the number of Sina Weibo registered users kept increasing and exceeded the 300 million mark at the end of February, 400 million after July, and kept jumping over 500 million by the end of the year. At the same time, the active Weibo users reached 4.62 million, up by 82% compared to the same period last year.
Spring Festival transportation, London Olympic, Gangnam Style and some extremely popular online expressions had been hot on weibo platforms in 2012. The Weibo posts maintained a steady growth trend in 2012. It peaked during the Olympic Games, and got another new jump after November.