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Baidu Web Analytics Brief Review

by Rocky Fu on September 6, 2009

in Search Marketing

Blogger Gordon Choi put up a good post on Baidu web analytics. Baidu web analytics is still in beta open to its advertisers and publishers.

Baidu web analytics tracking requires you embed two sets of tracking codes in header and body sections respectively. Some metrics helpful identifying quality traffic include average visit time, average pageview per visit, and percentage of people who viewed more than one page.

It enables the advertisers to see the performance by time, locations, and traffic sources. One important feature is conversion tracking, which does surprise me. Baidu is catching up!

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