Top Video Sites in China & Market Statistics

by Rocky Fu on October 9, 2009

in Social Media

China Video Portal Traffic Trend

China Video Portal Traffic Trend

There are dozens of video websites, portal sites like Sina has set up their own video business. These are five very popular video portals:

  1. Youku
  2. Tudou
  3. Ku6
  4. 56.com
  5. Joy.cn

Let’s not forget new comers like Xunlei, ppstream, pplive, and a lot more others. Xunlei could be a serious threat. Xunlei is a p2p search and download tool (for anything especially music and videos), very very popular in China.

China Online Video Market Statistics

According to CR-Nielsen,

  • over 60% of online video users are male
  • 80% are below 30 year old
  • 50% users have an advanced diploma education and above with an average monthly income of over 7000 yuan
  • In July, video websites have over 113 million unique users every week; the average visit time is close to 7 minutes
  • internet users spend more time watching online video than TV
    • Online video: 23.4 hours/week
    • TV: 17 hours/week

Related China Online Marketing Posts:

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  • http://www.east-west-connect.com Tait

    I use PPStream a lot. Is there anything that is really like PPStream in English? I remember checking before and finding some English ones like it, but with much less content.

  • Rocky Fu

    English ones usually come with less programs. PPS doesn’t want too much attention from oversea content owners.

  • Pingback: Social Media Growth China’s Way | btrax blog

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