China Video Portal Traffic Trend
There are dozens of video websites, portal sites like Sina has set up their own video business. These are five very popular video portals:
- Youku
- Tudou
- Ku6
- 56.com
- Joy.cn
Let’s not forget new comers like Xunlei, ppstream, pplive, and a lot more others. Xunlei could be a serious threat. Xunlei is a p2p search and download tool (for anything especially music and videos), very very popular in China.
China Online Video Market Statistics
According to CR-Nielsen,
- over 60% of online video users are male
- 80% are below 30 year old
- 50% users have an advanced diploma education and above with an average monthly income of over 7000 yuan
- In July, video websites have over 113 million unique users every week; the average visit time is close to 7 minutes
- internet users spend more time watching online video than TV
- Online video: 23.4 hours/week
- TV: 17 hours/week
[...] are 113 million unique users visiting video sharing sites every week in China. The market is definitely attractive for growing [...]
[...] Chinese online video viewers are younger, more educated, and spend more time watching videos online. 50% users have an advanced diploma education, with an average monthly income over RMB 7000 ($1100), and 80% of users are under 30 years old. Additionally, 47.9% of Chinese video users spend four or more hours a day watching online video content, such as movies, television programs, and live sports — double the time spent by U.S. users, according to iResearch. Unlike YouTube, where much of the content is user-generated, a critical majority of Chinese video sites are extensive libraries of television programs and movies. Online video viewers show higher brand awareness, deeper product understanding and higher preference and intention to purchase. Hence, the evolving online video is becoming an efficient marketing strategy for brands to approach to Chinese millennials, especially after China ordered a ban on advertisements during TV dramas as part of its reform of cultural activities last year (Source: China Internet Watch). [...]