ComScore released its first report on web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share of visitors’ time online. Yahoo! Sites reigned as the most visited Web property in August, while Instant Messenger sites captured the largest share of visitors’ minutes, accounting for nearly 16 percent of time spent online in Hong Kong.
An average Hong Kong Internet user spends more than 25 hours online per month, making it one of the most engaged Internet markets globally.
Online communications (instant messaging), entertainment (11% of online time; led by YouTube.com and TVB.com) and social networking (8%; led by Facebook.com) occupied the highest share of Hong Kong Internet users’ attention in August.
Yahoo, Microsoft, Google, and Facebook Status in Hong Kong
Yahoo! Sites ranked as the most visited Internet property with 3.1 million visitors, reaching 80% of the online population in Hong Kong. Microsoft Sites ranked second with 2.6 million visitors, followed by Google Sites with 2.5 million visitors and Facebook.com with 2.1 million visitors.
Forum Community Site Still Popular
Discuss.com.hk was the most visited local site with 1.5 million visitors, followed by Uwants Sites with 1.4 million visitors. TV Broadcaster Television Broadcasts Limited, which includes TVB.com, ranked as the 8th most visited site with 1.1 million visitors, while PCCW IMS Limited ranked 11th reaching 20 percent of Hong Kong’s Internet population.
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