Baidu Ad Manager
Baidu opens its Ad Manager for public testing today. Baidu Union (Baidu’s content network like AdSense) users can login and use this ad inventory management tool for free.
Key Features of Baidu Ad Manager
- Ad Placement Management. Systematic management of ad placement supporting fixed, pop-up, and floating windows.
- Revenue optimization. Optional ad placement with Baidu content ads.
- Targeted ad delivery. Nine ways of targeting: geographic, internet access type, dates, web browsers, browser languages, operating systems, monitor resolution, referrer domain, visiting URL targeting.
- Flexible Billing. Three ways of payment: by impressions, by clicks, and by days.
- Ad Hosting. Server storage support for text, images, flash, and rich media four formats.
- Reporting. Delivery reports, sales reports, resources reports three major categories with seven types of data reporting.
It looks a lot like Google Ad Manager. Bus still, Baidu’s shown its commitment in long term growth.
