Baidu has launched an “authority partners” program for Baidu Wikipedia. 12 companies and organizations have joined this program to edit and certify Baidu Wikipedia entries including travel search engine Qunar and China Mobile.
Should You Join Baidu Wikipedia Authority Program?
I recommend companies join this program as it will be very helpful to branding. Baidu Wikipedia ranks very high in both Google and Baidu natural search results on many generic terms. Here is one example:
Google Search Results on "Fa Hua Temple"
Fa Hua Temple is a popular tourist spot and you can imagine how many searches are being conducted every day. This is excellent opportunity for travel related companies to present themselves as an authority on the knowledge of “Fa Hua Temple”.
Baidu Wiki entries certified by the “authority” partners display have their logo and introduction above the fold on the right:
Baidu Wiki Entry "Color Ringtone"
As shown in the above screengrab, China Mobile was shown on the right as “authority editor”. The benefit is not just branding but also traffic and SEO.
The logo is directly linked to China Mobile’s product page; yes, with no “no follow” attribute.
You can apply here (Chinese).
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