Do you know that 82.2% of China mobile Internet users are male? At least, it is true at the moment. It’s a cool thing for guys to surf Internet by mobile phones. Not many ladies have enjoyed mobile Internet yet.
Age. Overall China mobile phone Internet users are very young, with over 50.7% between age 18 and 24. 75.1% of China mobile Internet users are between the age of 18 and 30.
Education. Mobile Internet users are mainly distributed in high schools and below, together accounting for 61.3% of total mobile Internet users. Over 20% mobile Internet users own bachelor’s degree and above; mobile Internet seems to be attracting more highly educated users.
Geographics. Almost one quarter of China’s mobile Internet users (24.8%) are from Guangdong province.
- Guangdong: 24.8%
- Henan: 8.4%
- Shandong: 7.5%
- Hebei: 6.1%
- Jiangsu: 6.1%
- Sichuan: 5.4%
- Fujian: 5.2%
- Zhejiang: 4.3%
- Beijing: 4.2%
- Shanghai: 3.0%
Occupations. Students mobile Internet users are down 21.2% to 19.5% in 2009. 38.9% are white-collar workers, up 9.7% from 2008. Blue-collars are also up to 18.9% from 2008′s 13.9%.
Income. 51.7% of China mobile Internet users’ income is between RMB 1,000 and 3,000; 37.8% below RMB 1,000 (15.1% decrease compared to year 2008); 10.6% above RMB 3,000 (from 2008′s 4.8%). Don’t get misled by “income” because lower income does not necessarily mean “lower spend”. There is a high-spend group of people with very low or event little income, especially the youth born after 1990.
Data payment. Majority (90.2%) of mobile Internet users subscribe to mobile Internet at a monthly flat rate. And, only 9.8% pay by the amount of usage. 58.8% spend on average over 50 yuan on mobile data service.
61.4% spend below 20 yuan for mobile data usage every month (down from 76.2% last year); and:
- 21-50 yuan: 26.2% (2008: 17.9%)
- 51-100 yuan: 10.3% (2008: 3.8%)
- Above 100 yuan: 2.1% (2008: 2.2%)
Apparently, mobile internet users are spending more on mobile data usage, which is likely the results of tensed competition from three telecoms.
According to three telecoms’ mid-year finance report this year, ARPU (Average revenue per user) of Chinese mobile users is 56.6 yuan. On average, mobile Internet users pay higher phone bills than normal mobile phone users.
Source: iResearch.cn
