East coast cities (shown below in blue) showed high penetration rate of online shopping but the west (in brown) is a fast growing market with high potential.
- Beijing: 51.3%
- Shanghai: 52.6%
- Guangzhou: 35.2%
- Wuhan: 38.9%
- Xiamen: 36.7%
- Hangzhou: 34.7%
- Shenzhen: 34.1%
- Xi’an: 33.3%
- Jiujiang: 32.3%
- Tianjin: 31.8%
- Chengdu: 29.0%
- Luoyang: 27.0%
- Zigong: 24.0%
- Dongguan: 23.3%
- Handan: 22.0%
- Harbin: 19.9%
- Cangzhou: 19.0%
Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping research. The trend is more useful than the absolute numbers.
Online shopping penetration rate: the number of online shoppers (who made at least one purchase online during the past six months) divided by the number of Internet users.
China Online Shopping Report 2009
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