East coast cities (shown below in blue) showed high penetration rate of online shopping but the west (in brown) is a fast growing market with high potential.
- Beijing: 51.3%
- Shanghai: 52.6%
- Guangzhou: 35.2%
- Wuhan: 38.9%
- Xiamen: 36.7%
- Hangzhou: 34.7%
- Shenzhen: 34.1%
- Xi’an: 33.3%
- Jiujiang: 32.3%
- Tianjin: 31.8%
- Chengdu: 29.0%
- Luoyang: 27.0%
- Zigong: 24.0%
- Dongguan: 23.3%
- Handan: 22.0%
- Harbin: 19.9%
- Cangzhou: 19.0%
Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping research. The trend is more useful than the absolute numbers.
Online shopping penetration rate: the number of online shoppers (who made at least one purchase online during the past six months) divided by the number of Internet users.
China Online Shopping Report 2009
Related Posts:
- China Online Shopping Statistics 2009 Part 2 – Top B2C Websites
- China Online Shopping Statistics 2009 Part 3 – Top C2C Websites
- China Online Shopping Report 2009: Apparel and Home Acccessories the most popular
- China Internet Statistics 2009 Summary
- CTrip Guarantees The Lowest Hotel Online Booking Rate
{ 1 trackback }
{ 0 comments… add one now }