It’s critical for companies to profile targeted audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation:
six overlapping levels of participation
Here is the handy (and free) consumer profile tool you can try to get some idea.
Metra China Consumer Profile
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
Their survey samples are not large enough to provide data by age for Chinese market. Hopefully, it’ll be improved this year.
