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China Online Display Advertising Reached 18 Billion in 2009

by Rocky Fu on January 15, 2010

in Research & Statistics

2010-01-15_115750

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008.

The top 5 online display advertising industries

  1. automobiles: 16.1%
  2. fashion: 14.8%
  3. entertainment: 10.6%
  4. computer and electronic products: 10.3%
  5. FMCG: 8.4%.

Top 5 Online Display Advertisers

Top 5 Advertisers with the highest online advertising spend:

  • Jiayuan.com (online dating): 520 million yuan
  • VANCL (online apparel): 510 million yuan
  • Lining: 370 million yuan
  • Nike: 290 million yuan
  • 51job.com: 260 million yuan

Source: CR-Nielsen.com

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Related China Online Marketing Posts:

  1. China Feb 09 Online Advertising Report
  2. China Online Advertising Summary in Q1 2010
  3. Digital Advertising Campaigns in China Reached US$223.9 Million in July 2009 [CR-Nielsen]
  4. China SME 2009 Advertising Spend Forecast
  5. Taobao Sales during Golden Week Reached 8 Billion RMB

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{ 2 comments… read them below or add one }

Xbox mania January 18, 2010 at 2:19 pm

18 million? I was expecting Computer & internet to top the list.. automobiles and fashion is a trend in China.. !! Great analysis..

Xbox mania January 18, 2010 at 2:21 pm

Sorry for the typo.. 18 BILLION :O lol.. huge huge money!

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