CIW » Research & Statistics » China Online Display Advertising Reached 18 Billion in 2009

China Online Display Advertising Reached 18 Billion in 2009

by Rocky Fu on January 15, 2010

in Research & Statistics

2010-01-15_115750

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008.

The top 5 online display advertising industries

  1. automobiles: 16.1%
  2. fashion: 14.8%
  3. entertainment: 10.6%
  4. computer and electronic products: 10.3%
  5. FMCG: 8.4%.

Top 5 Online Display Advertisers

Top 5 Advertisers with the highest online advertising spend:

  • Jiayuan.com (online dating): 520 million yuan
  • VANCL (online apparel): 510 million yuan
  • Lining: 370 million yuan
  • Nike: 290 million yuan
  • 51job.com: 260 million yuan

Source: CR-Nielsen.com

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  • Xbox mania

    18 million? I was expecting Computer & internet to top the list.. automobiles and fashion is a trend in China.. !! Great analysis..

  • Xbox mania

    Sorry for the typo.. 18 BILLION :O lol.. huge huge money!