Baidu is going to launch its paid search desktop editor on Jan 26, 2010. Its official name for the editor is “Baidu Promote Assistant“.
The Baidu PPC Editor looks a lot like the Google AdWords Editor including the following features:
- Multiple accounts management
- Quick navigations with filter and advanced search abilities
- Mass create, edit, and copy keywords and ad copies
- Identify duplicate keywords
- Detailed information about keywords and ad copies status
- Auto updates
Take a closer look at the window of “adding a new campaign” as an example how similar it looks like AdWords Editor:
Add New Campaign in Baidu PPC Editor
Baidu PPC Editor allows users to update campaign settings including campaign name, campaign status, daily budget, ad copy display option, day parting setting, geo-targeting, negative keywords, and IP address filtering.
According to my source at Baidu, the software was developed by AdSage, a software product and service company specialized in online advertising business based in Beijing. It requires .NET Framework 3.5 SP1.
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