80% of respondents describe the Internet in China as social, according to “Media Shifts to Social: China” released by Netpop Research. 224 million (92% of total 243 million) broadband users in China contribute to social media.
“China has surpassed the U.S. in size not only in the Internet population but the broadband population as well,” said Josh Crandall, president of Netpop. “In the U.S. people are connecting to more people on a one-to-many basis than in China,” Crandall said. “We see people that have only been e-mailing with their friends are now interacting with social networking services with friends, on photo-sharing services, and social networks as well. In China, they are not connecting to as many people in the U.S.”
