Taobao Announced Plan to Open its Massive Data

by Rocky Fu on March 31, 2010

in Research & Statistics

taobao DataCube

Taobao DataCube Interface

Taobao announced today in Shanghai its plan to open up its massive raw data, “Taobao DataCube“. Personal and corporate data will be protected. Data are provided in two ways:

The data from DataCube include:

  • Industry size and trend
  • Buyers’ characteristics such as demographics, geo-locations, and shopping behaviors
  • Popular products and hot brands
  • Top searched brands, products, and search-led conversions
  • Online store statistics

Related China Online Marketing Posts: