You are here: Home » Research & Statistics » Understanding Chinese Mothers

Understanding Chinese Mothers

by Rocky Fu on April 5, 2010

in Research & Statistics

Go-getting. Dedicated. Easygoing. All Chinese mothers are not the same. In a China where women indeed hold up half the sky, there are an estimated 320 million working mothers. That’s more than the entire population of the United States.

Ogilvy shared some interesting findings about Chinese mothers; mothers in urban China follow different styles of parenting. These styles are determined by a mix of factors:

  • their own career ambitions and workplace expectations,
  • the kind of financial control and independence they enjoy,
  • self-image in terms of role in the family,
  • beliefs about how children much be raised, and
  • ambitions for and expectations of their own child.

It also described three types of Chinese mothers:

  • Go-getting mothers
  • Easy-going mothers
  • Dedicated mothers

Changing Chinese Mothers

Bookmark and Share

Related China Online Marketing Posts:

  1. Chinese Social Networking Sites Dominated by Local Players
  2. Chinese Consumer Social Technographics Profile
  3. Video – Kaiser Guo Brings you Closer to Chinese Netizens

Leave a Comment

{ 1 trackback }

Previous post:

Next post: