Chinese consumers’ confidence has reached levels not seen since 2007, according to the China Economic Monitoring and Analysis Center (CEMAC), jointly run by China’s National Bureau of Statistics and the Nielsen Company.
For the survey, they interviewed over 3,500 Chinese shoppers in ities, towns and rural villages, and concluded that the consumer confidence index has risen 19 points, to 108, over the last twelve months. This significant jump is largely driven by growing confidence felt by consumers from central and rural areas, as well as big improvements in consumers’ perception of their local job market and personal finances.
via adage.com
