China Feb 09 Online Advertising Report

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives.

Top 10 Advertisers in China Online Advertising in Feb 2009

1. Jiayuan.com (online dating website)
2. Lining (sports wear brand)
3. BEYOND (china-beyond.com, textile goods manufacturer)
4. BitAuto.com (automobile publisher)
5. ChinaHR.com (employment website)
6. Nike
7. NetGragon Websoft (nd.com.cn, online game developer and operator)
8. 51Job.com (employment website)
9. UCWEB (mobile software developer)
10. Zhaopin.com (employment website)

Source: Sohu IT News (site in Chinese)

Related China Online Marketing Posts:

1. China Online Display Advertising Reached 18 Billion in 2009
2. China Online Advertising Summary in Q1 2010
3. Online Advertising Market Share of Top 4 China Web Portals
4. Digital Advertising Campaigns in China Reached US$223.9 Million in July 2009 [CR-Nielsen]
5. China SME 2009 Advertising Spend Forecast

Tagged as: advertisers, employment, nielsen, nike, online dating, sports