The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.
In March, Internet users in Hong Kong (age 15 and older) watched 447 million videos, with Google Sites ranking as the top video property with 234.2 million videos, representing 52.4 percent of all videos viewed online. YouTube.com accounted for more than 99% of all videos viewed at the Google property.
Tudou Sites ranked second with 16.3 million videos viewed, representing 3.6 percent of the market, followed closely by Youku with 16.2 million videos, also at 3.6 percent. Facebook.com (12.3 million videos, 2.8 percent share) and Oriental Press Group (6.4 million videos, 1.4 percent share) rounded out the top five.
More than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer during the month of March. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by Facebook.com with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer).