Research from Fleishman-Hillard found that while internet users in China overwhelmingly felt more comfortable with companies that microblog, those in North America and the UK were largely unmoved.
China Internet users also show very positive attitude toward companies monitoring microblogs:
Edison Research found that while 87% of US consumers had heard of Twitter, only 7% used it. How many people have heard of microblogs? Still not many. Not to mention the number of users who frequently use it.
