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China’s Q2 Search Market Exceeds 2.6 Billion Yuan

by Incitez China on July 26, 2010

in Search Marketing

China Q2 search market

According to a report released by iResearch last week, China search engine market Q2 sales increased to 2.64 billion yuan (US$389m). Baidu’s market share increased by 3% to 70.8%.

Search queries on Baidu also increased by 2.1% to 78.2% while search queries on Google dropped by 2.3% to 14.4%.

In China, the second quarter is the time when holiday is over and students go back to school; also with growing acceptance of Baidu’s phoenix nest system, it makes sense to see the Baidu’s market share has exceeded seventy percent.

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