China Mobile Entering China Search Market

by CIW Team Staff on August 13, 2010

in Search Engines

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Announced yesterday, Xinhua News Agency and China Mobile are setting up a mobile search company? “search engine new media international”. No details were given.

“The cooperation is an important move to serve the […] party and the state, thoroughly protect the national interest, safeguard China’s information security, strengthen the establishment of a public opinion front in the new media and broaden the domestic and overseas propaganda influence and the public opinion guidance capability of the Chinese mainstream media,” said Zhou Xisheng, Xinhua’s deputy publisher, according to the news agency’s own report. (via FT.com)

About Xinhua News Agency

Xinhua is China’s official news agency and the biggest center for collecting information and press conferences in China.

The tie-up’s impact on Baidu is very limited. But, as China Mobile is the country’s largest mobile operator, they could be a strong player in mobile search.

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