A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.
The increasing confidence in rural areas was largely driven by “government policies designed to stimulate economic activity and increase income levels in rural areas during the first half of this year. The increase of minimum wages for migrant workers in some parts of China has also brightened rural consumers’ attitudes.
Source: Nielsen Wire
