Taobao registered users reached 370 million by end 2010

Taobao Homepage

Taobao had a great year in 2010 with 370 million registered users and 800 million online products.

  • Its B2C business transactions quadrupled in 2010
  • The highest single day transaction on Taobao was 1.95 billion yuan (or USD 295 million), which is higher than total consumer goods sales of any tier 1 city (Shanghai, Beijing, Guangzhou)
  • The average transactions per user see 35% growth
  • Taobao sold 48,000 products per minute on average in 2010
  • 8 out of top 10 provinces by revenue are from east coast:
    1. Guangdong
    2. Zhejiang
    3. Shanghai
    4. Jiangsu
    5. Beijing
    6. Shandong
    7. Fujian
    8. Sichuan
    9. Liaoning
    10. Hubei
  • There are more male users (53.9%) on Taobao
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