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Search Marketing

Baidu Q3 Earning Up 42% & Switching to Phoenix Nest on Dec 1

October 27, 2009

Baidu’s third-quarter earnings jumped 42% (Q3 revenue about USD 187.3 million; net profit about USD 72.2 million) as it continued to gain traction with its new Phoenix Nest online-marketing system. However, Baidu’s updated its revenue projection for Q4 to $180 million, well below the $205 million expected by Wall Street.
Q4 projection is not a surprise [...]

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Baidu Adds Handwriting Support for The Senior

October 26, 2009

Baidu tried to segment the Chinese search market by launching Search for Senior Citizens this April. Today, it added a very useful handwriting feature to this site.
This is very helpful to the seniors as many senior citizens in China find it difficult to type Chinese characters. This product is likely a collaboration effort between Baidu [...]

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Baidu Ad Manager Open to Public

October 14, 2009

Baidu opens its Ad Manager for public testing today. Baidu Union (Baidu’s content network like AdSense) users can login and use this ad inventory management tool for free.
Key Features of Baidu Ad Manager

Ad Placement Management. Systematic management of ad placement supporting fixed, pop-up, and floating windows.
Revenue optimization. Optional ad placement with Baidu content ads.
Targeted ad [...]

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China Search Engine Market Report 2009

September 24, 2009

CNNIC has released its latest search engine report showing that by the end of June 2009, the number of Chinese search engine users has reached 235 million with an increase of 59.49 million people, annual growth rate of 34%. The number will likely reach 260 million by the end of year 2009. Here is a [...]

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Baidu Web Analytics Brief Review

September 6, 2009

Blogger Gordon Choi put up a good post on Baidu web analytics. Baidu web analytics is still in beta open to its advertisers and publishers.
Baidu web analytics tracking requires you embed two sets of tracking codes in header and body sections respectively. Some metrics helpful identifying quality traffic include average visit time, average pageview per [...]

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China Search Engine Market Size Reached CNY 1.81b in 2009 Q2

July 30, 2009

Analysys International says in its recently released report that China search engine market size has reached CNY 1.81 billion in the second quarter of 2009, representing a increase of 47 % year on year, and 33% quarter on quarter. , that China search engine market size has reached CNY 1.81 billion (about USD 265m) in [...]

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Google China Ordered to End Foreign Site Access

June 20, 2009

via FT.com,
Beijing has ordered Google to stop users of its Chinese-language service accessing overseas websites in the biggest blow to the world’s leading search engine in China since it started operating there four years ago.
As I tried just now, I was still able to access overseas websites listed on Google.com search results.

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Baidu Quietly Launched Search Open Platform for Webmasters and Developers

April 22, 2009

Baidu quietly launched its free “search open platform” for webmasters and developers. Interested parties can apply here. You need to submit your scanned identity card with application and choose your verfication method (meta tag or upload HTML file).
Unless you provide unique and fresh content, you may not get approval in your application. Unlike Google webmaster [...]

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Baidu Launching Baidu 123 for Senior Citizens

April 8, 2009

Sohu IT reported yesterday that Baidu is testing a new product “senior citizen search” at 123.baidu.com. However, it’s currently a blank page with one line of notice, “Baidu senior citizen search is still under internal beta.”.
123.baidu.com is not indexed in Google but Baidu, so here is the cached page (Chinese). And, here is the translated [...]

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China Search Engine Report 2008 Advertisers and Users Behavior Study

March 7, 2009

China Search Engine Marketing Report 2008
View more presentations from Rocky Fu.

China Internet Network Information Center (CNNIC) in Beijing issued “2008 Chinese search engine market advertisers research report” and “2008 Chinese search engine user behavior study“. This is also a CNNIC published for four consecutive years in the field study report.
Report shows that 64.9% of [...]

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Baidu’s Search Insight Tool: Brand Index, Industry Index, Region Index

March 1, 2009

Baidu recently launched Baidu Brand Index (require login), which is a similar product to Google Trends for brands, which is based on Baidu’s webpage and news search data. It shows both industry index and region index.
Baidu IndustryIndex currently refreshes its data daily and shows information for two industries: automobile and online gaming. There is a [...]

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