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China Search Engine Marketing News, Tips & Statistics

The major search engines in China include Baidu, Google China, Soso (Tencent), Sogou (Sohu), Youdao (Netease). Baidu is dominant player in China with over 70% of the market share and Google China still have over 20% market share.

Don’t miss: Baidu PPC Advertising Guide. Contact us (incitez) for a proposal if you need help in China search marketing.

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Charts: China 2011 Q2 Search Engine Market Update

According to Enfodesk’s data, total revenue in China search engine market reached 4.32 billion yuan (about USD 668 million) in the second quarter of 2011, up 33.2% compared to the first quarter.   Google’s market share by revenue continued its down trend to 18.9% and Baidu’s up slightly to 75.9%.

Baidu Officially Enters China Browser Market

There are so many companies in China interested in web browser market including Tencent, Sohu, and 360. Baidu today officially entered this competition with the launch of Baidu Browser. Yes, it looks a lot like Chrome, an opinion shared by most Chrome users in China. But, it so far only support PC and there is [...]

Google China Released A Chrome Ext for Bilingual Google Suggest

Google China team released a chrome extension to provide bilingual search suggestions. After installation, Google Suggest will display two languages in two columns for each suggested search query.

Baidu Mobile Search Can Now Find Nearby Restaurants for You

Baidu mobile search has launched “locating” feature for high-end smartphones including iPhones and android phones. If a user (with an iPhone or Android phone) walks on the street and wants a burger from McDonald’s, all she has to do is to take out her phone and open m.baidu.com to perform a search. The search results [...]

The Impact of Collectivist Culture on the Chinese Link Graph

This is a guest post by Doug Pierce, the Co-Founder and Head of Research at Digital Due Diligence, a boutique Internet equity analysis firm. It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but [...]

Bing to Power Baidu’s English Search

Baidu and Microsoft’s Bing announced a cooperation today to provide English search service for Chinese users. The new product will be available this year. Once it’s live, search users will see Bing’s search results on Baidu after conducting an English search. This will no doubt help Bing in Chinese market who is pretty much neglected [...]

Baidu’s “Phoenix Nest” Looks Much Better Now

Baidu just launched a major update on its PPC management system a few hours ago and the new interface does look much better. On the PPC dashboard, users can leave a reminder note on the left side (middle left of the above image). Clicking on the last tab, you enter the interface for managing PPC [...]

Baidu Launched Audit Tool for SEO

Baidu just added a new SEO audit tool in Baidu Stats, which checks and grades websites on six factors: The length of URL. Baidu’s official recommendation is, the length of URL should be no longer than 255 bytes. The use of dynamic parameters. This is to avoid duplicate content. Meta data. The absence and generic [...]

Baidu Added Invalid Clicks Report

Baidu just added “Invalid Clicks” report in its PPC custom reports section which shows advertisers the daily total clicks, filtered clicks (invalid clicks), percentage of clicks filtered and amount of cost saved. 

Baidu Editor Updated with Much Faster Download

If you are a user of Baidu Editor, you know it could be a pain to download your PPC account; if you have tens of thousands of keywords, it takes over an hour. Now with the new version of Baidu Editor v2.2, it’s much faster. Take a look at how much it has been improved [...]

Baidu Analytics Automates Tracking Code Implementation

Baidu released an automation tool for its analytics software “Baidu Stats”, with which webmasters have tracking codes inserted in two simple steps: Fill in FTP information: FTP address, user name, password Select files and folders to install the codes Many Chinese companies still use very old CMS built years ago and very often web analytics [...]

Baidu Allows Ad on Homepage for the First Time

Today is International Children’s Day and an ad is spotted on Baidu’s homepage for the first time as shown in the above screen capture. This text link points to cause marketing campaign by online shoes retailer Letao. This Letao campaign donates 61,000 pairs of shoes to kids in the rural areas in China. It’s not [...]

China Sports Wear Search Insights for Q1 2011

The average daily searches related to sports wear on Baidu in Q1 was about 640,000 and higher volume of searches were on Sundays. The highest daily search topped 769,000 on March 19. More interest was on foreign brands (67.58%) over local brands. The top three were Nike, Adidas and Li Ning. Majority of searches in [...]

China Search Market Update Q1 2011

According to iResearch, Q1 revenue of China’s search engine market reached 3.21 billion yuan (about USD 493 million), down 4% compared to the previous quarter. However, search represented 37.5% of total online advertising market, up from previous quarter’s 35.8%. Baidu’s search market share by revenue reached 74.4%, up 0.9% compared to Q4 2010. Google’s market [...]

Baidu Testing A New Homepage

Like Google, Baidu doesn’t often change the design of its homepage. It was a year ago when they last time updated the homepage with two more links.

Baidu Launched Employment Website “Rencai” in Beta

View larger image here Baidu has launched a new service called “Baidu Rencai” (rencai means “talent” in Chinese), an employment website in beta.

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