Weibo, Microblogging in China, Trends, Statistics & Insights

Microblogging in China Whitepaper [update]

We are to share an updated whitepaper on China microblogging this week; please subscribe here (different from this blog newsletter) if you are interested to receive the update. A detailed infographics on Sina Weibo’s user interface and key features will also be shared this week.

Over 1,300 Government Accounts on Sina Weibo

When Sina claimed 50 million users on its microblogging platform, it was four months ago. Today, the number doubled to 100 million. As more and more businesses realize the power of engaging users on weibo, Chinese government authorities don’t want to fall behind. According to Sina, there are over 1,300 verified government related accounts, among [...]

Sina Weibo Screen Integrates Microblog with Live Events

Sina opened its Weibo Screen registration this week, which is a great way for live events interactions such as Q&A in conferences and greetings from audiences. If you are interested, you can apply at Weibo Screen homepage. It’s still in beta testing; so, only verified weibo accounts and accounts with photos and over 100 followers, [...]

Sina Weibo Testing Instant Messanging

Sina will launch its instant messenger next week, integrated into its microblogs. Sina could be a serious threat to Tencent in China now.

Sina Weibo Valued at $2 Billion by Mirae Assets

Sina has 87% of the Chinese micro-blogging market by the time spent browsing and Tencent less than 8%, according to Eric Wen, an analyst at Mirae Asset Securities Co in Hong Kong. Mirae Asset valued Sina Weibo at $2 billion; half from advertising revenue and the other half from revenues brought by active users. Sina [...]

Download China Microblog Stats 2011 whitepaper

In this whitepaper, you will have a better understanding of the development of microblogging in China, including China Weibo statistics, Sina Weibo stats and a few brief case studies.

Google Ex-president Kaifu Lee offers tips on microblogging in China

At the time of writing this post, Google’s ex-president Kaifu Lee’s tips on microblogging published on Sina Weibo has been re-posted 3,227 times with over 1,000 comments.

What content do China microblog users like? The difference between male and female users.

In total, there are more male users than female users on Sina Microblogs. But, among active users, there are more female users (65%). How are female users different from male users posting at China microblogs? Incitez shared the chart below with data from DCCI: Incitez will share a white paper on the latest development of [...]

Sina Microblogging has poll now

Sina just added “poll” feature for its microblogging platform. Anyone can start a poll:

China Internet Users More Comfortable with Companies who Microblog

Research from Fleishman-Hillard found that while internet users in China overwhelmingly felt more comfortable with companies that microblog, those in North America and the UK were largely unmoved. China Internet users also show very positive attitude toward companies monitoring microblogs: Edison Research found that while 87% of US consumers had heard of Twitter, only 7% [...]

How to Buy “Twitter” Followers in China

Thumbnail image for How to Buy “Twitter” Followers in China

As little as 10 cents, you can “grow” your fan base in China social media such as Baidu Post Bar, blogs, micro-blogging platforms, etc. With less than 3,000 yuan (USD 440), you can get tens of thousands of fans for your social media channels. And guess what? You can find many such sellers easily on [...]

China’s President Hu on People’s Daily Twitter Clone

The People’s Daily, the organ of the Central Committee of the Communist Party of China (CCP), recently launched its own Twitter clone to compete in Chinese microblogging. It’s clearly a different microblogging provider to me (probably because of its link with the government) as most “Tweets” are about matters vital to national well-being and the [...]

Baidu Post Bar Updated with Twitter Features

Baidu has updated its Post Bar service, integrated with microblogging features. About Baidu Post Bar Baidu Post Bar (Chinese: tieba) provides users with a query-based searchable community to exchange views and share knowledge and experiences. Any user can set up a post bar or post bar club. In Post Bars, anyone can post; but in [...]

MSN China Launched Microblogging Service Juku

MSN China unveiled “MSN Juku” – a microblogging service which MSN China claimed it not a microblogging service but a product of local innovation. Whatever. Juku can be accessed here: http://club.msn.cn The shout box is on the top allowing users to send a message of up to 139 characters (either 139 English characters or 139 [...]

MySpace China Microblogging Site 9911 Allows MMS Update

MySpace China’s microblogging platform 9911.com has recently enabled its users to update by sending multimedia messages (MMS) to 15811219911 (mobile number). 9911 users currently can update their status by seven ways: update from website 9911.com mobile internet m.9911.com SMS to 158 1121 9911 MMS to 158 1121 9911 MSN messenger Desktop client Syndicate from other [...]

MySpace China Launched Twitter Clone 9911.com

MySpace China recently launched micro-blogging site 9911.com. It allows posting with each no more than 140 characters by 9911.com, mobile site, desktop software, MSN robot, and SMS.

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