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June 18, 2013 by Leave a Comment

China Online Video Market Scale Reached 2.42 Billion in Q1 2013

China Online Video Market 2011-Q1, 2013
China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market.

Market Size: Stable Growth Overall; Diversified Sources of Income

Advertisement is still the main income source of online video industry. Meanwhile the industry is also seeking for diversification in the business model, supplying several premium services including E-commerce, video show and video-on-demand, etc. Video industry is in pursuit of content differentiation. [Read more...]

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May 20, 2013 by Leave a Comment

Top 3 Video Networks in China: Youku, TENCENT and LETV

unique viewers in february

According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent. [Read more...]

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April 2, 2013 by Leave a Comment

Top 10 China Popular Internet Service in Jan 2013

Top 10 Categories by total users in 2013

According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.

Filed Under: Online Video, Research & Statistics, Search Engines Tagged With:
November 21, 2012 by 1 Comment

China Online Video Market Update Q3 2012

The latest statistics from iResearch showed that China online video market reached 2.66 billion uuan (USD430 million) in Q3 2012, with the QoQ growth of 16.2% and YoY growth of 37.2%.

As the major part of online video revenue sources, the online video advertising market is 2.01 billion yuan (USD320 million) in Q3, with the QoQ growth of 21.6% and YoY growth of 49.7%. Influenced by the overall economic conditions, the growth rate of online marketing industry is slowing down. [Read more...]

Filed Under: Online Video
November 16, 2012 by Leave a Comment

Smart TVs Gained Popularity in China

Following the global trend of smart TVs’ popularity, 40% of the TVs that shipped in China in Q2 were web-enabled. According to NPD’s October 2012 DisplaySearch “Quarterly Smart TV Shipment and Forecast Report”, “this was an increase from 26% of televisions shipped in Q2 2011”.

This increase is quite reasonable. Firstly, most TV users are spoiled netizens and are very tired of TV shows’ schedule. Secondly, online content are ready to meet the need of smart TV users. It seems that UGC could be transferred from online videos to TV series.

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October 17, 2012 by Leave a Comment

China Watched 4.1 Billion Hours Online Videos in August

According to a new report from ComScore, an American Market research Company, Chinese netizens watched 29.75 billion internet videos in August , exceeding 4.1 billion hours in total. Content included user-generated content (UGC), licensed TV series, movies and some pirated shows

China Top 5 Online Videos Sites

Xunlei.com and PPLive ranked 6th and 7th following the list respectively. [Read more...]

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March 12, 2012 by Leave a Comment

China’s Top 2 Video Portals YouKu and Tudou to Combine

Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction.

“When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. Youku Tudou Inc. would establish a clear and dominant leadership position in China’s online video sector and become one of the largest Internet properties in China. This transaction would also lead to improvement in the industry structure and the underlying economics of the online video sector in China,” said Victor Koo. “We expect to see significant synergies across a number of areas including leveraging licensed content over a larger user base and realizing efficiencies in bandwidth management and other common expenses.”

via PRNewswire

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February 9, 2012 by 2 Comments

Online Video Presenting A Huge Opportunity for Marketers

Chart: Online Video Sharing in China

Online Video Sharing in China

Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos. [Read more...]

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December 7, 2011 by 3 Comments

Chinese Spent More Time Watching Video on Computers & Mobile Than TV

Time Spent in Different Media in China

Time Spent in Different Media in China by Tiers

Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV. [Read more...]

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August 11, 2011 by Leave a Comment

Chart: China’s Top 10 Online Video Sites in Q2 2011

Top 10 Online Video Websites in China (Q2 2011)

Top 10 Online Video Websites in China (Q2 2011)

According to iResearch, the top 10 online video websites in the second quarter by total daily reach:

  1. Youku.com
  2. Tudou.com
  3. Xunlei.com
  4. Qiyi.com (Baidu)
  5. Ku6.com
  6. 56.com
  7. cntv.cn
  8. pps.tv
  9. pptv.com
  10. joy.cn

[Read more...]

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August 10, 2011 by 1 Comment

Rumor: Baidu to Acquire Tudou.com

Baidu, Tudou, Qiyi Logos

There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals.

One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production.  The other option is that Baidu increases its investment in Qiyi and Qiyi acquires and integrates Tudou.com.

According to iResearch’s data, by effective browsing time in the second quarter this year, YouKu, Tudou and Qiyi have market share of 39.3%, 20% and 17.2% respectively.

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May 23, 2011 by 2 Comments

China Online Video Market Update Q1 2011

In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time.

86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter. [Read more...]

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March 18, 2011 by Leave a Comment

Viral Video: Chinese “House Husband” Dances To Michael Jackson’s Billie Jean

A video featuring a “house-husband” in his pajamas showing off his Michael Jackson dance moves in his living room has been reposted on Sina Weibo for over 2000 times. Most of the links “retweeted” are the one on YouKu; but, it’s strange YouKu removed the video at the time of writing this post.

On Tudou, it’s been viewed over 15,000 times since been uploaded on March 15, 2011. Pretty cool video for your weekend though it’s intentional push for a medicine. [Read more...]

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March 8, 2011 by Leave a Comment

Top10 Chinese Websites for Chinese New Year Period 2011

Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?

According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.

Chart: Top 10 Websites in Chinese New Year 2010 & 2011

Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.

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February 4, 2011 by Leave a Comment

PPLive Received $250 Million Funding from Softbank

PPTV

PPLive CEO Tao Chuang posted on his Weibo that Softbank injected hundreds of millions of dollars, reported the Phoenix Technology News.

Tao Chuang said the financing of this amount is more than the total amount of public financing raised by Youku, “a the largest single funding of Chinese Internet company since the financial crisis.”

PPLive was founded in 2005 and its main product is PPTV, one of the most popular desktop client that streams online TV and on demand videos. PPLive official data show that, PPTV has been installed by over 200 million users, over 100 million monthly active users; and, the average viewing time per person per day is 2 hours and 30 minutes.

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November 29, 2010 by 1 Comment

China’s online video market to reach 16.99 billion in 2013

China online video market Q3 2010

According to iResearch’s latest data, China’s Q3 online video market in 2010 reached 1.39 billion yuan (about US$208 million), up 32.4% compared to the previous quarter.

The online video market in China is estimated to reach 16.99 billion in 2013. [Read more...]

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