China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market.
Market Size: Stable Growth Overall; Diversified Sources of Income
Advertisement is still the main income source of online video industry. Meanwhile the industry is also seeking for diversification in the business model, supplying several premium services including E-commerce, video show and video-on-demand, etc. Video industry is in pursuit of content differentiation. [Read more...]