China Online Video Market Trends & Insights

The latest news, trends and insights on China’s online video market.

China’s Top 2 Video Portals YouKu and Tudou to Combine

Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. “When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. [...]

Online Video Presenting A Huge Opportunity for Marketers

Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos.

Chinese Spent More Time Watching Video on Computers & Mobile Than TV

Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.

Chart: China’s Top 10 Online Video Sites in Q2 2011

According to iResearch, the top 10 online video websites in the second quarter by total daily reach: Youku.com Tudou.com Xunlei.com Qiyi.com (Baidu) Ku6.com 56.com cntv.cn pps.tv pptv.com joy.cn

Rumor: Baidu to Acquire Tudou.com

There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals. One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production.  The other option [...]

China Online Video Market Update Q1 2011

In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time. 86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter.

Viral Video: Chinese “House Husband” Dances To Michael Jackson’s Billie Jean

A video featuring a “house-husband” in his pajamas showing off his Michael Jackson dance moves in his living room has been reposted on Sina Weibo for over 2000 times. Most of the links “retweeted” are the one on YouKu; but, it’s strange YouKu removed the video at the time of writing this post. On Tudou, [...]

Top10 Chinese Websites for Chinese New Year Period 2011

Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, [...]

PPLive Received $250 Million Funding from Softbank

PPLive CEO Tao Chuang posted on his Weibo that Softbank injected hundreds of millions of dollars, reported the Phoenix Technology News. Tao Chuang said the financing of this amount is more than the total amount of public financing raised by Youku, “a the largest single funding of Chinese Internet company since the financial crisis.” PPLive [...]

China’s online video market to reach 16.99 billion in 2013

According to iResearch’s latest data, China’s Q3 online video market in 2010 reached 1.39 billion yuan (about US$208 million), up 32.4% compared to the previous quarter. The online video market in China is estimated to reach 16.99 billion in 2013.

Qiyi launched in-video links for users to find out more about the role and actors

Thumbnail image for Qiyi launched in-video links for users to find out more about the role and actors

Qiyi.com, China’s Hulu clone,  recently launched in-video links. It was reported in several Chinese media including Sina and DoNews. Several news media reported it as an advanced facial recognition technology while it looks to me more like an embedded links.

Tudou Rolling out a new online video advertising format AdSelector

Thumbnail image for Tudou Rolling out a new online video advertising format AdSelector

Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format called “AdSelector” in the China market.

Nearly 9 out of 10 Internet Users in Hong Kong View Online Video

Thumbnail image for Nearly 9 out of 10 Internet Users in Hong Kong View Online Video

comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service. The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

Viral video ad for Peugeot 207CC

Close to 300K views within the first 12 hours. Over 1.6 millions views so far since it was posted on YouKu two days ago. Peugeot 207CC Viral Video

Baidu to Launch Video Portal QiYi.com in March

Baidu is to launch its HD video portal site QiYi.com in March. It announced its ambition in HD video in early January this year and hired former 12580 COO Gong Yu to be its CEO. QiYi.com aims to provide FREE and legal high definition video to Internet netizens and try to duplicate Hulu’s business model [...]

Baidu Raises $60m to Expand into Online Video

According to Tencent Tech, someone from Baidu confirmed yesterday that Baidu will set up a new business through the investment holding company to expand into the Internet video space; the ex-CEO of 12580 Mr Gong Yu will be the CEO of the new company. The new company has received 60 million U.S. dollars from U.S. [...]

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