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China Social Media Trends & Insights

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Tencent Reports 530M Qzone Users and 233M Weibo Users

Tencent’s social media assets achieved a solid growth in the second quarter of 2011 according to its Q2 finance report. At the end of the second quarter of 2011, active user accounts of Tencent IM platform amounted to 701.9 million, representing a quarter-on-quarter increase of 4.1%. For Qzone, active user accounts increased by 5.1% on [...]

Chart: China’s Top 10 Online Video Sites in Q2 2011

According to iResearch, the top 10 online video websites in the second quarter by total daily reach: Youku.com Tudou.com Xunlei.com Qiyi.com (Baidu) Ku6.com 56.com cntv.cn pps.tv pptv.com joy.cn

Rumor: Baidu to Acquire Tudou.com

There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals. One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production.  The other option [...]

Baidu Shutting Down Its Weibo Service

Baidu yesterday announced it’s shutting down its “Weibo” service, t.baidu.com, by 22 August. Baidu’s Weibo service “Shuo Ba” (or “Talk Bar” in English) started in September last year with a real-name system requiring all registration to be verified via a mobile phone and photos. Having gained no popularity with its real-name system, Baidu made it [...]

Top Social Bookmarking Websites in July 2011

AddThis is one of the popular social bookmarking tool in Chinese market and they recently shared  the top 20 social sharing websites in July 2011: Qzone (Tencent) Sina Weibo Tencent Weibo Renren Kaixin Sohu Weibo Douban Baidu Bookmarks Netease Weibo Baidu Post Bar Tao Jianghu (Taobao) Pengyou (Tencent) MSN Baidu Hi QQ Bookmarks Facebook 51.com [...]

Chart: 65% Chinese Companies to See Gains in Customer Acquisition from Social Networks

According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in 2011. (via eMarketer)

China to Have over 700 Million Online Video Users by 2015

The average Chinese user spends four hours a week watching online video content, such as movies, TV, and live sports—double the time spent by US users. A new McKinsey research shows there will be more than 700 million people in China watching online video content in four years.

Charts: China Online Video Market Update Q2 2011

China online video market total revenue reached 1.48 billion yuan (about USD $230 million) in the second quarter this year.

PHOTOS: The first Weibo Phone by HTC and Sina

Sina and HTC released the first weibo phone, Weike C510e, a custom version of HTC Salsa. It’s positioned as a Weibo phone, making it very easy for Sina Weibo users without having advanced hardware.

Inside Xunlei: China’s largest download client for software

Xunlei is nearly as popular as QQ in China; you can hardly find active netizen who’s never heard of it. Check out the twenty slides from iChinaStock to find out more about Xunle, China’s largest download client for software, video, and music downloads. Xunlei also runs a popular video website called Kankan (“Kan” means watch [...]

Stunning Transformers Display on Baidu Zhidao

Users who conducted a search using “transformers” on Baidu Zhidao (Baidu Answers) saw a pretty cool transformation animation as shown above; it’s not a flash but Javascript that creates this effect. Now we all know Baidu can be very creative too.

Tencent’s Answer to Enterprise Weibo: Microspace

Tencent quietly launched “Weikongjian” or microspace in beta last Friday, an enterprise level marketing product. Tencent Weikongjian is integrated with other Tencent social products including QZone and its instant messenger QQ, aiming to be a microblog marketing and social CRM platform for enterprises.

Top 10 Retweeted Users: Sina Weibo V.S. Twitter

HP Labs shared some insights about Sina Weibo in a recent social media paper, showing that people tend to use Sina Weibo to share entertainment-type content such as jokes, images, and videos, and a significantly large percentage of posts are “retweets”.  The finding is not a surprise if you have used Sina Weibo regularly.

Tencent Testing An Online Chat Site for Strangers

Tencent is testing an online chat website called “Renhai” which any QQ user to talk to another randomly selected user anonymously. Renhai currently only supports IE browsers. I tried it on Chrome and it didn’t work; but it works on Safari. It’s under testing and the maximum total number of simultaneous online users is less than [...]

“Maybe Genre” Gone Viral on Renren

One status update on Renren account by the name of Yuqing Fan got over hundreds of thousands of replies, reposts and imitations. A direct translation of the original post by Miss Fan is,

Market Share of China Microblogging Websites in Q1 2011

RedTech Advisors, a Shanghai-based advisory firm, estimates that Sina Weibo has 57% of China’s microblog users and 87% of its microblog activity. WSJ published a related blog post, which I recommend you read it especially the comparison analysis of Sina Weibo and Tencent Weibo. Tencent’s challenge lies largely in Sina’s users, generally a cosmopolitan set [...]

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