Research & Statistics

WOM Is the Top Source for Chinese in Travelling

iResearch’s recent travel related research found that 66.6% people gather travel information from friends and relatives, which shows potential of word-of-mouth marketing. Other ways people get travel information are shown below: Recommendations from friends: 66.6% Travel websites (e.g. ctrip): 45.2% Search engines: 44.4% Traditional media (newspaper, magazine, TV): 35.4% Travel section of portal sites: 33.8% [...]

Active Facebook Users in China, Taiwan, Hong Kong

Hong Kong people are the most passionate about Facebook among the Greater China region (mainland, Taiwan, Hong Kong, Macau), shown in a recent research conducted by O’Reilly, “Facebook Demographic Trends”. It seems Facebook has a very hard time in mainland China.

Ad Spending in China will Reach $1.7 Billion in 2009

According to MAGNA, ZenithOptimedia and Bernstein Research, Internet ad spending in China will reach $1.7 billion in 2009…China’s online ad market pales in comparison to more developed countries, however. In the US, eMarketer estimates that $25.7 billion will be spent online in 2009, and $37 billion in 2012. via eMarketer

Update on the Number of China Internet Users

According to CNNIC, by the end of Q1 2009, the number of China Internet users has reached 316 million (Q1: 16.2 million). 117.6 million users access Internet via their mobile devices. via ChinaByte.com

Study: China Manufacturing Competitiveness 2007-2008

The first annual study, “China Manufacturing Competitiveness 2007-2008,” found that while a stronger Chinese currency and rising wages were putting pressures on manufacturing margins, failures to deploy operational best practices and to fully leverage China as both a growth market and source of labor and products are also limiting profits. Download China’s Shifting Competitive Equation – [...]

China Internet Statistics Whitepaper 2009 Ready for Download

It’s a bit late; but I just got a moment to complete this whitepaper. Hope it’s helpful to you; any feedback is welcome too. This China Internet Statistics Whitepaper 2009 is based on data provided by CNNIC. China Internet Statistics 2009 View more presentations from Rocky Fu. You can download it here (warning: PDF document).

7 Things About Hong Kong Netizens

You can find the following statistics with regard to Hong Kong people’s living habits interesting: More than 80% of men will spend time each week playing video games. Hong Kong women spent an average of about HKD 1019 per month to buy clothes and accessories; and men less than HKD 1,000 a month. Women are [...]

Netpop: Chinese Social Media Use Surpasses US

Recent research from Netpop examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in China (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population. Additional findings about Chinese users: China has a sizable proportion of social media [...]

China SME 2009 Advertising Spend Forecast

Baidu recently released a survey result based on 3554 survey questionnairs with China SEMs. It seems that the search marketing (SEM) will be the hottest tactic among advertisers and marketers in 2009 as shown in the above chart; more than half SME will increase their search spend in 2009. The report is available here for [...]

China Feb 09 Online Advertising Report

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives. Top 10 Advertisers in China Online Advertising in Feb 2009 Jiayuan.com (online dating website) Lining [...]

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