China Internet Marketing Trends, Statistics & Insights
The data provided by iResearch shows that China online travel market in the first quarter of 2013 kept a relatively high rate of year-on-year growth. And the total transaction sie had reached 45.27 billion yuan (about USD 7.4 billion). [Read more...]
According to Enfodesk, the two main online third-party travel agencies, Ctrip and eLong together accounted for approximately 61.6% of the market share in 2012, up from 55.4% in 2011.
The latest data from eMarketer on Sep 28 revealed that the emerging online travel markets of BRIC countries – China, India, Russia and Brazil – had become the ones with the fastest growth in the world.
China’s online travel sales reach $24.77 billion in 2011. It will surge to $32.51 billion in 2012. [Read more...]
According to the estimation by BCG group, the annual passenger flows from Europe to the Middle East and Asia will surge to 130 million in 2020, indicating a big chance for global airline industry. On this occasion, China’s emerging Europe-to-Asia airlines is catching the eyes of the whole industry.
What advantages exited for China airlines? What opportunities lie forward? What actions should be taken to reshape the Europe-to-Asia route? You would find the answers to those questions in this article. [Read more...]
China Online Travel Booking Market Share in Q2 2012
Ctrip remained the leader in China’s online travel booking market in the second quarter with 41.8% market share by revenue according to Analysis International’s latest report.
iResearch’s Q1 data indicate the same amount of market share owned by Ctrip. eLong has shown strongest growth from 7.4% in Q1 to 13.2% in Q2.
WTO estimates that 100 million Chinese tourists will travel outside China by 2020; 4.6 million Chinese tourists are expected to visit Europe in 2012.
A recent Roland Berger survey confirms that outbound Chinese tourism is going to boom in Europe in the years to come. The figures for 2012 are already impressive. They expect 18 million Chinese tourists will travel abroad, of which, 4.6 million will visit Europe, with France alone accounting for 1.5 million travelers.
In 2010, 85% of the 2.3 million Chinese outbound tourists in Europe traveled to 4 countries (France, Italy, Germany and the UK); the vast majority of the packages to Europe include France. For the Chinese, Europe’s attractiveness is a result of three factors: the presence of outstanding landscapes and natural sites, the overall hospitality and atmosphere and the variety of cities and places to visit.
Europe will need to address some issues such as the language barrier and the complicated visa process to countries like France.
[Read more...]
go.qq.com, part of Tencent, is the most visited online travel website in May 2012 according to Hitwise data; it’s not surprising considering the mass online community Tencent owns.
Certified Travel Agency in Baidu SERPs
Baidu started to show a green icon in its SERPs, indicating the website is certified travel agency by China Air Transport Association.
So far there are about 200 websites showing this green “certified” icon. CATA certification is an essential qualification in the regular ticket agent.
China OTA Market Share by Revenue
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking.
The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY growth. Ctrip not only dominates OTA market with over 41% market share by revenue but also tour package booking market with 38% market share (by revenue), followed by Taobao Trip (9.7%).
Ctrip launched a robot account on Sina Weibo last week allowing Weibo users to get spontaneous results on hotel and air tickets searches.
Weibo users need to follow certain format when they publish a post and at the same time mention Ctrip; once the post is published, the results can be viewed in the comment section in a few sections. [Read more...]
Baidu Maps Hotel Search
In partnership with Qunar, Kuxun.cn, and DaoDao.com, Baidu Maps has introduced a Hotel Query and Reservation feature that integrates comprehensive hotel information into its Maps platform, streamlining the process of finding the right spot.
Users can either select hotels within the “Vicinity Search” function to launch a hotel search, which locates relevant results within your defined geographic parameters, or click on hotels in the box on the right-hand side. [Read more...]
trip.taobao.com
Taobao Trip, a section on Taobao.com dedicated to travel related products including air tickets, hotel booking, tour packages and etc, announced that their total transactions in 2011 exceeded 10 billion yuan (CNY 10.9 billion or USD 1.73 billion).
About 67% of total sales on Taobao Trip (CNY 7.3 billion or USD 1.16 billion) were air tickets in 2011; the highest single day air ticket sale was on Dec 21 with over 80 thousand tickets sold. The daily air tickets sales in China is about 700K with about 200K sold online, which means about 40% of total air ticket were sold on Taobao Trip.
Taobao Trip was launched in May 2010 selling domestic and international air tickets, hotels, tour packages, attraction tickets, cruise, car rental and daily deals.
Flight Info in Baidu Search Results
When a user searches on Baidu using “flight number”?she can view the real-time flight status on top of the search results like the screenshot shown above. Similarly, it works for train and some coach services.
The flight and train data are from Qunar, in which Baidu strategically invested $306 million last June. [Read more...]
Top China OTA by Share of Visits
Experian released November data for China’s most visited online travel agencies. Does it surprise you that Qunar is the most visited OTA in China?
China OTA Market Share Q3 2011
ctrip.com maintains its dominant position in China’s Online Travel Agency (OTA) market with 41% share of total 2.41 billion yuan revenue (USD 379 million). [Read more...]
During the seven days of China’s National Day holidays, about 24.3 million tourists traveled to 119 national scenic attractions according to the National Tourism Administration. That was about 8.84% more compared to the same period of 2010.
The tickets sale at these tourists attractions during this period went up by 10.57% to 1.25 billion yuan (US$196 million), according to statistics released by the administration last Friday.
Both online and off-line retailers experienced increase in total sales during this holiday.
