Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning: New Year’s Day: 1-3 January (3 days), 31 Dec 2011 (Saturday) is a working day Chinese New Year: 22-28 January (7 days), Jan 21 (Sat) and Jan 29 (Sun) are working days Ching Ming Festival: 2-4 April [...]
Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.