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Recently Sina Weibo held an introduction and marketing event to promote its Weibo Promoted Post. This new form of marketing feature, similar to Facebook’s Promoted Posts, enable weibo posts to reach more Weibo users, showing up on top of Weibo users’ content stream. Sina will charge advertisers based on the total impressions delivered (CPM model) [...]
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E-tailing’s impact is more pronounced in China’s underdeveloped small and midsize cities. In their research, McKinsey found that while incomes in these urban areas are lower, their online shoppers spend almost as much money online as do people in some larger, more prosperous cities—and also spend a larger portion of their disposable income online.
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According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.
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According to Enfodesk, the two main online third-party travel agencies, Ctrip and eLong together accounted for approximately 61.6% of the market share in 2012, up from 55.4% in 2011.
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According to Experian Hitwise, Baidu refer 27% of the search traffic to its own web properties, among which the top three are Baidu Knows (or Baidu Zhidao, a Q&A style site), Baidu Encyclopedia (Wiki style site), and Baidu Post Bar (a UGC website similar to a forum).
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We found something interesting when we took a look at a copy of New Weekly that was published about 8 years ago. “TOP 10 Chinese Desires” listed Chinese people’s top 10 dreams. About 72.68% of them wanted to have more money; 65.12% longed to travel around the world; and 54.09% wished China became No.1 in the [...]
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This week Sina quietly launched a new feature for all Weibo users to see how many people have viewed each post, just like the one shown on Facebook Pages:
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According to a data released by Nielsen recently, from January 28 to February 24 2013, during the Chinese New Year, the sites where people spent the longest time are search engine, directories, e-commerce and others. E-commerce, other websites and e-mail experienced the most obvious changes during CNY period. The change of the visit time on e-commerce [...]
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According to the data released by Enfodesk, Tmall accounted for 44.1% of the whole B2C market, 360buy for 16%, and Tencent for 3.8%. In 2013, the competition of the e-commerce platform is still the main melody in e-business industry. But it is worth noting that the cost of the new users acquisition will keep a [...]
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According to Enfodesk, Alibaba led the B2B market with the 47.9% market share, followed by Global Sources and HC360 ,with market share of 10.6% and 4.0% respectively. Eofodesk held a view that China’s B2B market is now in times of change, and every enterprise is going through the transformation according to their advantages and features.
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According to the mobile shopping market quarterly monitoring report for Q4 2012, released by Enofodesk, China mobile shopping market reached 19.6 billion yuan (USD 3.15 billion). In 2012, the mobile shopping market reached 60.05 billion yuan (USD 9.66 billion), among which Taobao alone accounted for 80%. Recalling China mobile shopping market performance in 2012, market concentration is [...]
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The third-party online payment market continued to grow rapidly in 2012,with the large-scale annual transaction exceeding 3.8 trillion yuan, according to the latest data from Enfodesk. The third-party Internet payment market share in 2012 remained stable.
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According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
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A study, conducted by researchers at Hong Kong University, studied a random sample of roughly 30,000 users and found that 57% had no posts in the timeline, 86.9% of users wrote no original posts and 88.9% did not repost any original message from another account. Sina claimed Weibo reached 503 million registered users by the end of [...]
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Ali Research Center forecasts that, China’s e-commerce (including online B2B transactions) will reach 30 trillion yuan in 2020, becoming the world’s largest e-commerce economy. In 2012, China’s total online retail reached 1.3 trillion, accounting for 6.3% of the total retail sales of social consumer goods. Ali Research Center estimated that by 2016, China’s online retail transaction [...]
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