advertising

China Online Advertising Summary in Q1 2010

China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009. Baidu leads China’s online advertising market in quarter one in 2010 with total sales of 1.293 billion yuan. The next five are: Taobao: 590m yuan Google China: [...]

Baidu Ad Manager Open to Public

Baidu opens its Ad Manager for public testing today. Baidu Union (Baidu’s content network like AdSense) users can login and use this ad inventory management tool for free. Key Features of Baidu Ad Manager Ad Placement Management. Systematic management of ad placement supporting fixed, pop-up, and floating windows. Revenue optimization. Optional ad placement with Baidu [...]