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Besides PPC advertising, Baidu advertising network mainly includes content network and several other products for display advertising on its own content websites. Check out our Baidu Marketing Guide for details.

Baidu Launched New Homepage with Modules

Today is the first day of Baidu Technology Innovation Conference 2011 in Beijing, a very important event for Baidu where several new products will be announced. Baidu launched their new homepage for login users with newly added modules as shown above last night around 8pm.

Rumor: Baidu to Acquire Tudou.com

There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals. One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production.  The other option [...]

Baidu Shutting Down Its Weibo Service

Baidu yesterday announced it’s shutting down its “Weibo” service, t.baidu.com, by 22 August. Baidu’s Weibo service “Shuo Ba” (or “Talk Bar” in English) started in September last year with a real-name system requiring all registration to be verified via a mobile phone and photos. Having gained no popularity with its real-name system, Baidu made it [...]

Baidu Mobile Union for Mobile App Developers

The rumored Baidu Mobile OS “Qiushi” finally showed its true face; it is officially called Baidu Mobile Union. It’s not the name of mobile OS but a mobile network providing monetizing SDK to mobile app developers. 

Baidu Launched Connect Open Platform

Baidu Connect open platform is based on OAuth2.0 and opens up Baidu user account system, buddy relationship chain and related product core data interface to third parties. All third party websites can enable users’ access with Baidu account. Developers can also get user login information and friends relationship data via their IFRAME applications. Baidu Connect [...]

Baidu Launched Its Own My Client Center

Last week, Baidu launched Baidu Account Manager which is similar to Google AdWords MCC. With one master account, search marketers can view and manage multiple accounts. Like many of Baidu’s services, you can’t get this AM set-up yourself; you must go through an application process.

Stunning Transformers Display on Baidu Zhidao

Users who conducted a search using “transformers” on Baidu Zhidao (Baidu Answers) saw a pretty cool transformation animation as shown above; it’s not a flash but Javascript that creates this effect. Now we all know Baidu can be very creative too.

Charts: China 2011 Q2 Search Engine Market Update

According to Enfodesk’s data, total revenue in China search engine market reached 4.32 billion yuan (about USD 668 million) in the second quarter of 2011, up 33.2% compared to the first quarter.   Google’s market share by revenue continued its down trend to 18.9% and Baidu’s up slightly to 75.9%.

Baidu Officially Enters China Browser Market

There are so many companies in China interested in web browser market including Tencent, Sohu, and 360. Baidu today officially entered this competition with the launch of Baidu Browser. Yes, it looks a lot like Chrome, an opinion shared by most Chrome users in China. But, it so far only support PC and there is [...]

Baidu Released UEditor: Online HTML Editor

Baidu just released an open source online editor called “UEditor“; you can try out the demo here. UEditor is compatible with Mozilla, MSIE, FireFox, Maxthon,Safari and Chrome browsers. If you develop online applications for Chinese market, you should probably check this out as it provides several features

Baidu Mobile Search Can Now Find Nearby Restaurants for You

Baidu mobile search has launched “locating” feature for high-end smartphones including iPhones and android phones. If a user (with an iPhone or Android phone) walks on the street and wants a burger from McDonald’s, all she has to do is to take out her phone and open m.baidu.com to perform a search. The search results [...]

The Impact of Collectivist Culture on the Chinese Link Graph

This is a guest post by Doug Pierce, the Co-Founder and Head of Research at Digital Due Diligence, a boutique Internet equity analysis firm. It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but [...]

Bing to Power Baidu’s English Search

Baidu and Microsoft’s Bing announced a cooperation today to provide English search service for Chinese users. The new product will be available this year. Once it’s live, search users will see Bing’s search results on Baidu after conducting an English search. This will no doubt help Bing in Chinese market who is pretty much neglected [...]

Baidu’s “Phoenix Nest” Looks Much Better Now

Baidu just launched a major update on its PPC management system a few hours ago and the new interface does look much better. On the PPC dashboard, users can leave a reminder note on the left side (middle left of the above image). Clicking on the last tab, you enter the interface for managing PPC [...]

Baidu Launched Audit Tool for SEO

Baidu just added a new SEO audit tool in Baidu Stats, which checks and grades websites on six factors: The length of URL. Baidu’s official recommendation is, the length of URL should be no longer than 255 bytes. The use of dynamic parameters. This is to avoid duplicate content. Meta data. The absence and generic [...]

Baidu Announced $306 Million Strategic Investment in Qunar.com

Travel search engine Qunar.com received USD 306 million strategic investment from Baidu, which makes Baidu the biggest institutional shareholder. 306 million is the biggest strategic investment in online travel market in China and also the biggest one for Baidu so far. Qunar and Baidu will work closely together in the product line and branding to promote [...]

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