Baidu PPC & Advertising News & Insights

Baidu Search

Baidu is undisputed the dominant player in China’s search engine market; CIW reports on the latest trends and insights of Baidu. Subscribe now via RSS or Email.

Besides PPC advertising, Baidu advertising network mainly includes content network and several other products for display advertising on its own content websites. Check out our Baidu Marketing Guide for details.

Baidu Promotes Japan Travel Online

Japan now works with Baidu to promote Japan travel online. The deal is said to be over one million yuan. There are about one million Chinese travelling to Japan every year. Japan tourism board starts promoting Japan travel to Chinese, giving individual travel visa to affluent Chinese in Beijing, Shanghai, and Guangzhou from this July.

Baidu Quietly Launched Search Open Platform for Webmasters and Developers

Baidu quietly launched its free “search open platform” for webmasters and developers. Interested parties can apply here. You need to submit your scanned identity card with application and choose your verfication method (meta tag or upload HTML file). Unless you provide unique and fresh content, you may not get approval in your application. Unlike Google [...]

Google Tops CIIRC’s Latest List of Porn WAP Sites

China Internet Illegal Information Reporting Centre (CIIRC) published the result of tenth batch of WAP sites with pornographic and/or vulgar content; these are top 5: “Google WAP Network” (location: Beijing) “Image Search”, “web search” results “Baidu WAP Network” (location: Beijing) “Image Search”, “web search” results “Sina WAP Network” (location: Beijing) “Image Search” “Sohu WAP Network” [...]

Baidu Launching Baidu 123 for Senior Citizens

Sohu IT reported yesterday that Baidu is testing a new product “senior citizen search” at 123.baidu.com. However, it’s currently a blank page with one line of notice, “Baidu senior citizen search is still under internal beta.”. 123.baidu.com is not indexed in Google but Baidu, so here is the cached page (Chinese). And, here is the [...]

China SME 2009 Advertising Spend Forecast

Baidu recently released a survey result based on 3554 survey questionnairs with China SEMs. It seems that the search marketing (SEM) will be the hottest tactic among advertisers and marketers in 2009 as shown in the above chart; more than half SME will increase their search spend in 2009. The report is available here for [...]

Toocle Launched First B2B Top Search List

China’s B2B media platform Toocle launched the first B2B top search list last week. The site is in four languages, Chinese, English, Korean, and Japanese. However, the top search list so far is only in Chinese. Toocle top search list is based on data from six search engines: Baidu, Google, Yahoo, Sogou (Sohu), Tencent SoSo, [...]

China Search Engine Report 2008 Advertisers and Users Behavior Study

China Search Engine Marketing Report 2008 View more presentations from Rocky Fu. China Internet Network Information Center (CNNIC) in Beijing issued “2008 Chinese search engine market advertisers research report” and “2008 Chinese search engine user behavior study“. This is also a CNNIC published for four consecutive years in the field study report. Report shows that [...]

Baidu’s Search Insight Tool: Brand Index, Industry Index, Region Index

Baidu recently launched Baidu Brand Index (require login), which is a similar product to Google Trends for brands, which is based on Baidu’s webpage and news search data. It shows both industry index and region index. Baidu IndustryIndex currently refreshes its data daily and shows information for two industries: automobile and online gaming. There is [...]

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