China social media sharing has been experiencing strong growth since Jan 2012. Daily average sharing have increased by 60% in H1 2012.
In this report, we will take a closer insight of China social media sharing from 3 perspectives: website sharing analysis, communication platform analysis and user analysis.
PART1 Website Sharing Analysis
- 71% of sharing took place on search engine, SNS, entertainment, games, online videos.
- Sharing amount on websites presents the long-tailed distribution
- Contents of fashion, SNS and music have strong ability of network communication