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China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market

A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in [...]

Top China Internet Properties by Unique Visitors in May 2010

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In a recent report released by comScore, in terms of engagement among the top 20 most-visited properties in Asia Pacific, Tencent ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times.

Nearly 9 out of 10 Internet Users in Hong Kong View Online Video

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comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service. The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

Top Search Properties in Asia Pac

comScore today released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. Google Sites ranked as the top search destination in Asia Pacific, commanding more than 44% share of searches performed in the region. And, Baidu.com followed with 8.2 billion searches. Searchers in the region averaged nearly [...]

Hong Kong Internet user spends over 25 hours online per month

ComScore released its first report on web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share of visitors’ time online. Yahoo! Sites reigned as the most visited Web property in August, while Instant Messenger sites captured the largest share of [...]