
According to Enfodesk, the two main online third-party travel agencies, Ctrip and eLong together accounted for approximately 61.6% of the market share in 2012, up from 55.4% in 2011.
China Internet Marketing Trends, Statistics & Insights

According to Enfodesk, the two main online third-party travel agencies, Ctrip and eLong together accounted for approximately 61.6% of the market share in 2012, up from 55.4% in 2011.

China Online Travel Booking Market Share in Q2 2012
Ctrip remained the leader in China’s online travel booking market in the second quarter with 41.8% market share by revenue according to Analysis International’s latest report.
iResearch’s Q1 data indicate the same amount of market share owned by Ctrip. eLong has shown strongest growth from 7.4% in Q1 to 13.2% in Q2.

go.qq.com, part of Tencent, is the most visited online travel website in May 2012 according to Hitwise data; it’s not surprising considering the mass online community Tencent owns.

China OTA Market Share by Revenue
Total online travel market revenue reached 440 billion yuan (USD 70bln) in the first quarter of 2012 in China, 78% of which went to air tickets booking and 13.8% to hotel booking.
The total estimated revenue of China OTAs in Q1 was about 23%, down 0.5% from the previous quarter but up 20.4% on YoY growth. Ctrip not only dominates OTA market with over 41% market share by revenue but also tour package booking market with 38% market share (by revenue), followed by Taobao Trip (9.7%).

China OTA Market Share Q3 2011
ctrip.com maintains its dominant position in China’s Online Travel Agency (OTA) market with 41% share of total 2.41 billion yuan revenue (USD 379 million). [Read more...]

China’s online travel market in Q1 this year exceeded 2 billion in revenue (third-party online travel agents), up 4.7% compared to the previous quarter. In China, there are a lot more travel activities during the first quarter due to New Year and spring festival. [Read more...]

China Online Travel Websites Market Share by Revenue
According to a latest China online travel booking report by iResearch, China’s total online travel booking revenue in 2009 has increased to $3.74 billion yuan (about US $548 million) from year 2008′s $2.94 billion yuan (US$431 million), up 27.2%.
The top online travel booking websites (by revenue) are:
Ctrip.com & eLong.com
Both listed in NASDAQ, ctrip and eLong are probably not strange to you as the two biggest online travel service provider in China. [Read more...]
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