Chaoyang district court in Beijing ruled that Evercare (Chinese name: Yi Mei Er) and Baidu engaged in unfair competition and ordered them to pay over 130,000 yuan for damages to Shisanba Co. Evercare beauty salon started paid search advertising on Baidu on August 15, 2007. Evercare started bidding on its competitor’s brand name “Shisanba” on [...]
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