China Internet Marketing Trends, Statistics & Insights
According to a report of EnfoDesk, QQ browser, UC browser and Oupeng browser (excluding Opera) were the top three in the accumulative account market share of China’s third party browser, with 40.6%, 33.0% and 8.3% market share by total users by the end of the Q4.
And we can also see that UC browser, QQ browser and Oupeng browser (excluding Opera) are also the top three counting the total number of active account with market share of 39.8%, 37.2% and 7.0% respectively in Q4. [Read more...]
China's New Mobile Phone Users 2009-2012
The number of new mobile users in China since February 2012, about 33 million, is almost equal to the entire population of Canada. China now has a total of 1,030,052 thousand mobile users, according to China’s Ministry of Industry and Information Technology.
According to Nielsen’s report on Hong Kong digital behavior, 87% of Hong Kong consumers have used the Internet in the past 12 months, compared to neighboring markets such as Singapore (67%), Malaysia (38%), Thailand (31%), Philippines (30%) and Indonesia (19%). [Read more...]
China’s cell phone user grew by 41.39 million in the first four months of 2011 to 900.39 million in total, covering nearly two-thirds of the nation’s population, according to the Ministry of Industry and Information Technology (MIIT).
The number of telephone subscribers exceeded 1.19 billion by the end of April, with the number of fixed-line subscribers dropping by 2.93 million to 291.45 million, according to statistics released Tuesday by the MIIT on its website.
By the end of April, third generation (3G) mobile telecommunication users in China reached 67.57 million, 20.52 million more than that of the end of 2010. [Read more...]
Synovate asked in a survey about the importance people attached to their mobile or cell phone. An incredible 70% of Chinese respondents said they ‘can’t live without it‘ and this figure was also high in Hong Kong (59%) and Taiwan (54%).
The same survey revealed that some people can’t live without newspaper or magazines. A third of all the people surveyed said they could not live without newspapers and 16% said they could not live without magazines.
Radio is considered less important in Taiwan (51% can easily live without it), China (40%) and Hong Kong (37%).
Taiwan (53%) and especially Hong Kong (38%) feel the number of TV ads is much less of a problem.
Attitudes to advertising levels on mobile / cell phones vary a lot by market with around half of respondents in Hong Kong and Taiwan saying there are too many and 44% agreeing in China.
More than half in China would be willing to accept more internet advertising if they received a discount on their internet package. 42% are willing to accept more ads on mobile phones for a cheaper bill.
Some of the biggest increases in online brand engagement behavior over the past year can be found across Asia, especially in China where 53% have searched for an ad online, 40% have shared links to ads and 35% have promoted a brand via social networking.
Source: Synovate
According to Opera, the top ten mobile websites in China (by the number of total unique users) are:
China Publishing Science Research Institute has revealed the “National Reading Survey Report”: 18-70 year-old nationals spend on average 4.47 minutes per day reading on mobile phones, which cost on average 17.04 yuan (about US$2.5).
Over 10% of Chinese nationals, whose age is between 14 and 70, use mobile phones to read. Most of them who read with mobile phone are male, younger, higher educated, and higher income groups.
The report also shows that 63.5% of “mobile reading” users are between 18 and 29 years old. And, males with high school education and above spend the longest reading on mobile phones.
via QQ
via People.com.cn,
According to a telecommunications industry operational report released by the Ministry of Industry and Information Technology, between January and July, the number of telephone users in China rose by 48.99 million to 1.03 billion, of which the number of fixed telephone users dropped by 12.42 million to 328 million, and the number of mobile phone users rose by 61.41 million to 703 million, exceeding 700 million for the first time.
