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Top10 Chinese Websites for Chinese New Year Period 2011

Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, [...]

Consumer confidence in China’s rural areas continues to increase

Thumbnail image for Consumer confidence in China’s rural areas continues to increase

A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.

Consumer Confidence in China Back to Pre-Recession Levels

Chinese consumers’ confidence has reached levels not seen since 2007, according to the China Economic Monitoring and Analysis Center (CEMAC), jointly run by China’s National Bureau of Statistics and the Nielsen Company. For the survey, they interviewed over 3,500 Chinese shoppers in ities, towns and rural villages, and concluded that the consumer confidence index has [...]

Online Travel still Strong in China: short haul trips most popular

According to the latest China Outbound Travel Monitor from Nielsen, 85% of Chinese travelers said that they “definitely” or “probably” will travel outside the country at some point over the next 12 months. The report also finds that short haul trips, such as those to Hong Kong (the most mentioned place to visit), Macau or [...]

Digital Advertising Campaigns in China Reached US$223.9 Million in July 2009 [CR-Nielsen]

Via sinotechblog,com, CR-Nielsen has found that revenue for digital advertising campaigns in China reached US$223.9 million in July of this year, denoting a year-on-year boost of nearly 37 per cent.

China Feb 09 Online Advertising Report

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives. Top 10 Advertisers in China Online Advertising in Feb 2009 Jiayuan.com (online dating website) Lining [...]