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Consumer confidence in China’s rural areas continues to increase

August 24, 2010
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A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.

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Consumer Confidence in China Back to Pre-Recession Levels

May 31, 2010

Chinese consumers’ confidence has reached levels not seen since 2007, according to the China Economic Monitoring and Analysis Center (CEMAC), jointly run by China’s National Bureau of Statistics and the Nielsen Company. For the survey, they interviewed over 3,500 Chinese shoppers in ities, towns and rural villages, and concluded that the consumer confidence index has [...]

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Online Travel still Strong in China: short haul trips most popular

September 1, 2009

According to the latest China Outbound Travel Monitor from Nielsen, 85% of Chinese travelers said that they “definitely” or “probably” will travel outside the country at some point over the next 12 months. The report also finds that short haul trips, such as those to Hong Kong (the most mentioned place to visit), Macau or [...]

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Digital Advertising Campaigns in China Reached US$223.9 Million in July 2009 [CR-Nielsen]

August 28, 2009

Via sinotechblog,com, CR-Nielsen has found that revenue for digital advertising campaigns in China reached US$223.9 million in July of this year, denoting a year-on-year boost of nearly 37 per cent.

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China Feb 09 Online Advertising Report

March 28, 2009

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives. Top 10 Advertisers in China Online Advertising in Feb 2009 Jiayuan.com (online dating website) Lining [...]

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