You are here: Home / Archives for nielsen
March 8, 2011 by Leave a Comment

Top10 Chinese Websites for Chinese New Year Period 2011

Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?

According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.

Chart: Top 10 Websites in Chinese New Year 2010 & 2011

Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.

Filed Under: Online Video Tagged With: , , , , , ,
August 24, 2010 by Leave a Comment

Consumer confidence in China’s rural areas continues to increase

A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities. [Read more...]

Filed Under: Research & Statistics Tagged With: , , , , , ,
May 31, 2010 by Leave a Comment

Consumer Confidence in China Back to Pre-Recession Levels

Chinese consumers’ confidence has reached levels not seen since 2007, according to the China Economic Monitoring and Analysis Center (CEMAC), jointly run by China’s National Bureau of Statistics and the Nielsen Company.

For the survey, they interviewed over 3,500 Chinese shoppers in ities, towns and rural villages, and concluded that the consumer confidence index has risen 19 points, to 108, over the last twelve months. This significant jump is largely driven by growing confidence felt by consumers from central and rural areas, as well as big improvements in consumers’ perception of their local job market and personal finances.

via adage.com

Filed Under: Research & Statistics Tagged With: , ,
September 1, 2009 by Leave a Comment

Online Travel still Strong in China: short haul trips most popular

Top Planned Destination Countries

Top Planned Destination Countries

According to the latest China Outbound Travel Monitor from Nielsen, 85% of Chinese travelers said that they “definitely” or “probably” will travel outside the country at some point over the next 12 months.

The report also finds that short haul trips, such as those to Hong Kong (the most mentioned place to visit), Macau or Taiwan, were the most popular destinations (over 60%). After choosing a destination, nearly half (48%) of China’s outbound travelers turned to online reviews and forums to fine-tune their itineraries, found the survey. They converse via social networks and message boards with others who have made a similar trip or live in the country they are to visit.

The Nielsen survey also found that travelers were much more likely to recall Internet advertising for travel destinations compared to travel advertising on other mediums.

Filed Under: Research & Statistics, Travel Tagged With: , ,
August 28, 2009 by Leave a Comment

Digital Advertising Campaigns in China Reached US$223.9 Million in July 2009 [CR-Nielsen]

Via sinotechblog,com,

CR-Nielsen has found that revenue for digital advertising campaigns in China reached US$223.9 million in July of this year, denoting a year-on-year boost of nearly 37 per cent.

Filed Under: Research & Statistics Tagged With:
March 28, 2009 by 1 Comment

China Feb 09 Online Advertising Report

china-online-feb

CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives.

Top 10 Advertisers in China Online Advertising in Feb 2009

  1. Jiayuan.com (online dating website)
  2. Lining (sports wear brand)
  3. BEYOND (china-beyond.com, textile goods manufacturer)
  4. BitAuto.com (automobile publisher)
  5. ChinaHR.com (employment website)
  6. Nike
  7. NetGragon Websoft (nd.com.cn, online game developer and operator)
  8. 51Job.com (employment website)
  9. UCWEB (mobile software developer)
  10. Zhaopin.com (employment website)

Source: Sohu IT News (site in Chinese)

Filed Under: Research & Statistics Tagged With: , , , , ,