Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing?
According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, consumers used other media platforms much more during the last CNY Gala show. The study shows that video website usage increased significantly compared to last year.
Unique browsers for Youku and Tudou increased 24% and 28%, respectively from last year’s CNY period.