online display

Baidu offers new ad format for display advertisers

Biadu launched a new ad format for its content network, called “Tie Pian”. This type of ads will display when games or videos are in the loading process and hence a good way to grab users’ attention.

China Online Display Advertising Reached 18 Billion in 2009

According to the latest CR-Nielsen report, China online display advertising market reached 18 billion yuan in 2009, up 36.9% from 2008. The top 5 online display advertising industries automobiles: 16.1% fashion: 14.8% entertainment: 10.6% computer and electronic products: 10.3% FMCG: 8.4%. Top 5 Online Display Advertisers Top 5 Advertisers with the highest online advertising spend: [...]